Over four decades ago, when I first began giving trainings and seminars, an individual, who I considered experienced and wise, pulled me aside, and explained to me, a concept he referred to as the Rule of 8, which he strongly believed was a necessity for effective communication. Since that time, I have read many articles, etc, which basically state the same theory. This is extremely relevant and important, when it comes to becoming an effective
1. Resonate; reality; reasons; rationale: A
2. Effectiveness; energy; elicit; empathize: Maximize your effectiveness by carefully picking your battles, and carefully identifying your goals and priorities. Focus your energy in these selected areas, and attempt to elicit a positive response! Get to know and understand, those you serve, and always proceed with true empathy!
3. Priorities; perceptions; planning: If you didn’t realize it previously, these past year’s political campaigns, should have demonstrated that communication is often more about perceptions, than anything else! Put your focus on the right priorities, and effective plan, using quality strategic planning!
4. Earn; explain; emphasize: What will you do, to earn the respect, of those you serve. Beware, respect and popularity are far different entities, and while candidates often focus on popularity, great
5. Attention; attitude; articulate: Those who possess a can – do, positive attitude, are self – confident, enough, to focus on a central, meaningful message! Pay attention to what needs repeating, and articulate it, in a compelling manner. Understand, one can repeat the same message, without appearing repetitive, or boring!
6. Timing; trends; theme: Getting through often becomes a matter of timing, because different people pay attention at different times, and in a variety of ways! Know which trends might help you communicate more effectively, but do not deviate significantly from your central theme!
Repeating yourself, and being boring, do not have to be the same! True